09/24/2013

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Valencia Markets General information, considerations increasingly more determined as the dynamics of markets in the economic scenario of the countries on this planet Earth, has led to significant transformations in the role of markets leading to that modern management is more integrated with commercial features occurring today in the operability of the activities of markets. This aspect may not be evaded by any school administration, committed particularly in the provision of knowledge favouring market planning in the present, especially in a country like Venezuela, which is facing great challenges, threats, but opportunities which requires that the management of markets, is a real endorsement in the operation of a management capable of bringing about the changes, transformations, enabling companies to venture into competitiveness, with plans, programs of markets that ensure, conquest, permanence and satisfaction to their consumers. The schools of administration, especially its postgraduate courses in management, with mention markets, must provide to the professionals who choose to obtain that degree, knowledge, tools of modern markets, where traditional functions have been modified, requiring another vision, new knowledge, for example, those who operate properly regards mix of markets, segmentation, distribution and consumer behaviour especially logistics. Currently, management before the dynamics of changes in marketing, offer products with new attributes, requires knowing identify new consumers who today more that have never seen their needs have been changed, as you have been given artificial step, needs that many products have developed them, and this requires that management markets will enter know catalogue themLearn about their behaviour, their characteristics. The specialty program of graduate of management of the quality and productivity of the Universidad de Carabobo, Valencia, Venezuela, Faces has given much importance to the study of the consumer behavior, especially the Venezuelan who has suffered major changes in their behavior, more when many products imported from...
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Selling Franchises The concepts and notions that are presented below, due to the interrelation that saved with the concept of market, are intended to help understanding of the market and its importance in society, to which all are linked both personally and professionally. Our desires and needs, along with our commercial activity, places us inside it, from different positions. Needs and desires a necessity is a State of lack of which we are aware and they are inherent to the human being. We found different degrees of needs: needs levels Basic: include the basic needs of food, clothing, shelter, security, etc. Social needs: include membership of a group, affection, leisure, etc. Social recognition and prestige: these requirements appear once the above have been covered. Desires a wish is the way that take the needs, the way in which we want to meet them. The culture and personality of the individual mould these desires. Faced with a same need, people with different cultures will have different ways to cover them. Imagine two individuals who feel hunger; one of them is a Pygmy who lives in the jungle and the other is West. The Pygmy want a good hunting to satisfy your need; the West looks for a good restaurant. As we see, the need is the same: satisfy your need feeding; the means used by them are very different. These forms of satisfaction would be desires. Product is a material good, service, or idea that has a value for the user and is likely to meet a need, i.e., the set of tangible and intangible attributes that include color, price, prestige, service manufacturer providing well. It is a physical, tangible object that can be seen, touched and, in general, perceived. Service. Application of mechanical or human efforts to persons, animals or objects. They...

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