08/07/2013

Scope And Relevance Of The Neuromarketing In The Behavior Of The Consumer

With the neuromarketing, reduces business risk because products that are more linked with what the people want, really, are made. Gabriel Olamendi characteristics of commercial scenarios show consumers increasingly more demanding with regard to their needs, to products that require to be requested and to meet with all the characteristics of the attributes requested, including a good quality. Us contributes thereon Nestor Braidot, that until recently, it was very difficult to examine the brain mechanisms that put in operation the memories, feelings, emotions, learning and perceptions that determine the behavior of the consumer. At present, coming from Neuroscience investigations are experiencing a breakthrough to help us understand and improve decision-making processes, as well as the conduct of persons against the consumption of goods and services. What is sought is to understand how the sensory systems of the brain encode information from the world outside, i.e., how do the nervous system to translate the huge amount of stimuli to which an individual to the language of the brain is exposed: activation and deactivation of neurons, communication between neurons, transmission of information and phenomena of neuroplasticity. It is, without doubt, a quantum leap that began to be developed during the 1990s and brought the development of techniques for analysis of images (which have evolved, too, at a surprising pace). This evolution is not only allowing confirm empirically a set of assumptions of traditional marketing, but also access to a field of knowledge of enormous potential for application in organizational management this commitment to satisfy the consumer has given step to modern marketing makes use of the foundations, knowledge that the neuromarketing provides. In this regard, it gives us Wikipedia, consisting the neuromarketing belonging to neuroscience techniques applying to the scope marketing, studying the effects that advertising and other communication actions have in the human brain with the intention of power come to predict consumer behavior.
Aug 7, 2013 2:37:43 PM

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