04/30/2013

Consumer Venezuelan

The attitude of saving a lot of useless things tied your life. A company must be fully identified through research carried out in favour of the consumer's behaviour, how this makes your purchase, what are their reasons, process of purchase, purpose, obstacles, impulses, stimuli and determine the way of how you can offer your products and services that encourage you in that is identified with the company that serves. Interested in the way as the Venezuelan consumer makes their purchase, the way how it is carried out, is by what has been studied through the Chair of marketing of graduate school of the University of Carabobo faces and thereon has been determined as says Ana Martinez, participant, that there are some distinctions according to the Venezuelan consumer typedue to that there is a noticeable trend among those unmarried consumers to those who are establishing families and dependents. Also there is a small difference between the tastes and consumption of women to the of the men. Referring to the population of unmarried persons and dependants each day there is a clear trend of consumption not only basic needs of beauty and personal preferences, but saving to seek better living conditions outside the country.

Many Venezuelan young people has changed the trend and preferences of parties for better opportunities for professional development and improvement of life in view of the situation of insecurity in the country. If you talk about those who have dependents are buying according to availability and mandatory periods in the year, i.e. beginning of class seasons, December and other mandatory especially for the child population festivities. Many families made desprogramadas shopping and make additional sacrifices by pleasing their children, although it is clearly demonstrated that the largest percentage of purchases is oriented to meet the basic needs of food and payment of services. On the other hand, it is crucial to analyze that many Venezuelan women are no longer impulsive in their purchases of clothing, beauty items by the great impact the economy has had on their earnings and which have prioritized expenses depending on the main needs; This is evident in the decrease in the number of visits to beauty salons and the adoption of these activities.
Apr 30, 2013 10:10:02 AM

The comments to this entry are closed.

NEXT POST
Consumer Markets Marketing in action: high expectations are the key to achieve everything. Sam Walton current time presents very dynamic economic scenarios where competitive markets have led to the management of markets take into account the behavior of consumers, especially by the large range of products offered and where many companies if they are really concerned in meeting the needs of these. It cannot be denied as stated Rodolfo Cremer, the production capacity and the offer available to the vast majority of product categories has grown exponentially; now there are hundreds or thousands of manufacturers where before maybe there just a few. Our geographical borders and physical and legal barriers are disappearing and are more subtle, and borders are moving to national or cultural differences between peoples which in some cases is becoming more homogeneous. Transport and communications have undergone great changes. On the one hand it is the reduction in times of transport and at the same time the increase in carrying capacity, with the consequent reduction in costs. On the other hand it is the ubiquity of communications and integrated leisure and the omnipresence of information technology, as Brend Schmitt says. All of these changes, more access and massive bombardment of information has created a new consumer. A consumer that is less loyal to a brand, unbeliever and skeptical to our messages, with a greater variety of choice and more diverse needs. The schools of administration, as well as postgraduates in Administrative Sciences, especially with the mention markets cannot pass by unnoticed analysis, consumer behavior and adapt their demands, characteristics to the economic scenario of the present. You must make an assessment with the support of a SWOT that determine the weaknesses, strengths, threats and opportunities that are generated according to the current behavior of the consumer. The management of...
PREVIOUS POST
Postconsumer Raw Excerpted from the good practice guide for designers of printed industrial products of AIDO. The role is a natural resource renewable and recyclable, so it can become a substitute for other materials with greater environmental impact, such as plastic. In this sense, the paper industry is making efforts to implement cleaner and more efficient production processes that reduce the consumption of raw materials (Virgin fibers, water and energy) and the pollution linked to the process (improved methods to remove lignin, reuse of chemical products, etc.). All this in order to reduce costs and achieve a closed cycle in which generate less pollution of the air, water and soil, and less press on forests, looking for a sustainable forest management and a more efficient use of forest plantations and paper and paperboard used as raw material. A paper is recycled when for their manufacture have they been used as raw material fibers recovered paper and/or post-consumer cardboard. ()Manufacture paper supposes an important consumption of raw materials, water and energy will be reduced very considerably if using paper used as raw material.The following table is intended to reinforce the idea of the saving of raw materials, reduction of waste generated and occupation of space in the landfill posed making paper from recycled, from paper fiber recovered.

connect2agentconsumers

The Typepad Team

Search

Recent Comments