04/03/2013

All Star

The objects, tricks and marks are few that resist the change of generations and continue to make success. An important example of this is the footwear All Star, that appeared in 1917 and if it consolidated enters the young during the years, a used tennis for diverse generations as originalidade symbol, authenticity, innovation, style and attitude. More than a simple tennis, its relevance was so great enters the generations that this with presence marked even though in the Brazilian musical scene, as for example, in the letter of a great national composer, Nando Kings, whom through music the presence of the mark at an important moment of its life expressed. Initially the tennis was created for the practical one of basquete, however, the success was so great that today the mark obtains to reach all the tribes, taking care of the different characteristics of each one through the different models and colors, but without leaving of side the proper style of the tennis. Exactly with as many options of models that run away a little from traditional tennis of the mark, its designers had searched to take care of the demanding and diversified young public, but exactly with this variety who we can find today in the store of the branch, the traditional model still possesss a strong potential very between some tribes, mainly enters those on adolescents to the Rock. Independent of the decade or the century, the young lives this constant search of styles, making with that the companies in accordance with renew and innovate its products the time, but to understand all this process well more is complicated of what it seems, who never heard to say of the expression ' ' aborrecente' ' , but to consolidate itself, the marks must face this challenge and search to understand its consumers. It was this that Converse made, understood the head of the young and its daily search for characteristics that composes its identities, offering they accurately what they searched, a style, or better, an identity.
Apr 3, 2013 12:34:57 PM

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