01/24/2013

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Marx Society To take care of to the survival necessities human being. However, the activity to consume started to be the central point of the existence ... when our capacity of ' querer' , ' desejar' , ' to yearn for por' particularly to try such emotions repeated times in fact started to support the economy of the human conviviality. (BAUMAN, 2008, P. 38-9). It is from this tried capacity repeated times that the consumption acquired the consumerism status. Of this form, we understand that the consumption says respect to the individual, while the consumerism is an attribute of the society. The consumerism while attribute of the society understands a type of social arrangement product of the recycling of desires, wills and yearnings of the express human beings in routine way. As Bauman (2008) so that a society acquires this attribute is necessary that the capacity of wanting, to desire inherent to each individual is detached, placed for is of the same being reificada by one ... external force that places ' society of consumidores' in movement it keeps and it in course as one form specific of human conviviality. (BAUMAN, 2008, P. 41). From this specific action the society of consumers establishes efficient parameters for the individual strategies beyond manipulating the individual possibilities of choices and behaviors. In the logic of the capitalist system of that the production in mass also must be consumed in mass, the consumption assumes some voices, however as creative of product and merchandise and however as creative of demand. However, so that it has I compulsively publish consumer of the produced merchandise, it is created necessity to also form the consumer, this that daily is assediado and ' violentado' for the miditica culture. Thus, the capitalism also assumes a violator position rationalizing. In this after-modern culture...
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Perception Formation In this context, the education must use the art image as an instrument for the reflection, to awake it, therefore it can be a powerful weapon against the social injustices and for the formation of a critical and conscientious citizen of its paper in the society. With the reading of images, with the formation of a reader of images, she is possible to contribute with the justice of our ancestor of history. We will be able to carry through the redemption that was trusted them, the theological memory, the memory of the last suffering. The direct contact of the look of educating with the workmanship was plus an alternative, beyond the theoretical research that made possible the perception of the relevance of this subject. They had been collected of varied forms, stories of pupils and pupils of distinct social levels and educational. With these data we will be able to reflect better, on the fidgets provoked for the education and formation of the individuals in the contemporaneidade. Currently we live in a world repleto of images and information. As we perceive, the visual consumption is in such a way part of our daily one that nor always in we give account to them of the enrolled meanings in such procedures. Without a visual formation, an aesthetic appearance, appears a symbolic esvaziamento, appears the lack of intensity, its dessignificao, fact that nowadays is very common and promotes each time more the alienation and the indifference. The world contemporary, globalizado, has acted on the form individual to leave it alucinado with the fast and dismissable information, taking it a consumerism state, individualism and alienation. Everything this has reflected in the education, the formation of the man contemporary, starting to be a constant concern of the formadoras institutions of the personality of the...

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