To take care of to the survival necessities human being. However, the activity to consume started to be the central point of the existence ... when our capacity of ' querer' , ' desejar' , ' to yearn for por' particularly to try such emotions repeated times in fact started to support the economy of the human conviviality. (BAUMAN, 2008, P. 38-9). It is from this tried capacity repeated times that the consumption acquired the consumerism status. Of this form, we understand that the consumption says respect to the individual, while the consumerism is an attribute of the society.
The consumerism while attribute of the society understands a type of social arrangement product of the recycling of desires, wills and yearnings of the express human beings in routine way. As Bauman (2008) so that a society acquires this attribute is necessary that the capacity of wanting, to desire inherent to each individual is detached, placed for is of the same being reificada by one ... external force that places ' society of consumidores' in movement it keeps and it in course as one form specific of human conviviality. (BAUMAN, 2008, P. 41). From this specific action the society of consumers establishes efficient parameters for the individual strategies beyond manipulating the individual possibilities of choices and behaviors.
In the logic of the capitalist system of that the production in mass also must be consumed in mass, the consumption assumes some voices, however as creative of product and merchandise and however as creative of demand. However, so that it has I compulsively publish consumer of the produced merchandise, it is created necessity to also form the consumer, this that daily is assediado and ' violentado' for the miditica culture. Thus, the capitalism also assumes a violator position rationalizing. In this after-modern culture the value of the product, object or merchandise, more is not based on that value presented for Marx, of the necessity or the pleasure, but a new value, the value of the symbols.
The consumerism while attribute of the society understands a type of social arrangement product of the recycling of desires, wills and yearnings of the express human beings in routine way. As Bauman (2008) so that a society acquires this attribute is necessary that the capacity of wanting, to desire inherent to each individual is detached, placed for is of the same being reificada by one ... external force that places ' society of consumidores' in movement it keeps and it in course as one form specific of human conviviality. (BAUMAN, 2008, P. 41). From this specific action the society of consumers establishes efficient parameters for the individual strategies beyond manipulating the individual possibilities of choices and behaviors.
In the logic of the capitalist system of that the production in mass also must be consumed in mass, the consumption assumes some voices, however as creative of product and merchandise and however as creative of demand. However, so that it has I compulsively publish consumer of the produced merchandise, it is created necessity to also form the consumer, this that daily is assediado and ' violentado' for the miditica culture. Thus, the capitalism also assumes a violator position rationalizing. In this after-modern culture the value of the product, object or merchandise, more is not based on that value presented for Marx, of the necessity or the pleasure, but a new value, the value of the symbols.
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