12/27/2012

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Individualism The Individualism and its Challenges Wanderson Vitor Boareto Graduated History and Bachelor in law; After Graduated History and Social Construction; Docncia of Superior Ensino and Enterprising Education Summary the individualism in our society is excellent factor for the increase of the violence and crime. In this direction, the individualism has that to be faced as a problem of all, since it affects until the economic growth and politician of our country. How to face the individualism? It is the great challenge of time. Words Keys Man, Society, Family, Work, Consumerism the individualism, is one of the characteristics of the after-modern society, never stows with as much lack of human heat, as in the current days. The violence index, the conjugal crises, the lack of citizenship and other values that had been always cultivated by the civilizations through the times is if losing with modernity. From the second half of century XX, the industrial society of service and of consumption suffers great transformations, one of the factors that take the disordered growth of the cities and the migration of the peasants for the great centers. The coming on a large scale of the sertanejos for the capitals, mainly So Paulo and Rio De Janeiro having as justification the escape of the misery regions as the northeast, many had come to run away from dry and in search of better conditions of life. Cities are constructed without one inflate structure and without a planning, with lack of education and health since the power I publish has other priorities, as for example the growth of economic. ' ' The community established itself in elementary necessities, the economy age of local type. Patriarcais and matriarcais, very little values had been cultivated had one high level of escolarizao, being the mass consisting of illiterates. The...
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Marx Society To take care of to the survival necessities human being. However, the activity to consume started to be the central point of the existence ... when our capacity of ' querer' , ' desejar' , ' to yearn for por' particularly to try such emotions repeated times in fact started to support the economy of the human conviviality. (BAUMAN, 2008, P. 38-9). It is from this tried capacity repeated times that the consumption acquired the consumerism status. Of this form, we understand that the consumption says respect to the individual, while the consumerism is an attribute of the society. The consumerism while attribute of the society understands a type of social arrangement product of the recycling of desires, wills and yearnings of the express human beings in routine way. As Bauman (2008) so that a society acquires this attribute is necessary that the capacity of wanting, to desire inherent to each individual is detached, placed for is of the same being reificada by one ... external force that places ' society of consumidores' in movement it keeps and it in course as one form specific of human conviviality. (BAUMAN, 2008, P. 41). From this specific action the society of consumers establishes efficient parameters for the individual strategies beyond manipulating the individual possibilities of choices and behaviors. In the logic of the capitalist system of that the production in mass also must be consumed in mass, the consumption assumes some voices, however as creative of product and merchandise and however as creative of demand. However, so that it has I compulsively publish consumer of the produced merchandise, it is created necessity to also form the consumer, this that daily is assediado and ' violentado' for the miditica culture. Thus, the capitalism also assumes a violator position rationalizing. In this after-modern culture...

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