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« Use the power of video to sell your house | Main | Is buying a house right now a sound financial decision? »

January 28, 2008

6 places to get more exposure online for your house listing

If you are selling your house, you cannot underestimate the importance of marketing your house online. According to the National Association of REALTORS, more than 80% of home buyers begin their real estate search online.  Advertisingagency

Bottom line: You need to be where real estate buyers are looking for houses.  Real estate buyers are surfing the web online to find their dream homes.

Here are 6 websites that will list your house for free:

  1. Post Your Property
  2. Sperling's Best Places
  3. Golf Course Realty--Specifically for golf course properties
  4. Postlets--A classified ad that will be placed on numerous websites
  5. City Cribs--If you have property in New York City or surrounding counties
  6. House.info

Your real estate agent should also post your property on his/her personal website, company website, the Multiple Listing Service and any websites that they pay to advertise on. You should not be limited when it comes to Internet real estate advertising. Every portal to a consumer can reach a potential real estate buyer for your house.

If you did not discuss your real estate agent's Internet marketing strategy at the time your house was listed, make sure you ask him/her right away. If your real estate agent is already advertising on the above-mentioned websites, make sure you are receiving regular feedback as to the results of this marketing. Internet marketing strategies need to be evaluated and sometimes tweaked to be in sync with your changing marketplace.

If you are getting ready to list your house, contact a local real estate agent and ask what his/her Internet marketing strategy is. Ask where your house will be listed online. Make sure the answer is, "everywhere possible," followed up with specifics.

Posted by Rebecca D. LevinsonRebecca_blog_pic

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Comments

Rebecca,

I appreciated your mentioning PostYourProperty.com as a free source for agents and owners to post their property.

By the way, agents can gain some new traffic to their site on LookForProperty.com, which offers a free link exchange.

Best Regards,
Michael Stark,
Founder of PostYourProperty,
NeoRealEstate.com, LookForProperty.com
and SouthernCaliforniaBroker.com

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