Increasingly, economic scenarios show a wide variety of products, many of which are unnecessary. but they already have a market because you have conquered and won many consumers that have been anchored in meeting needs artificial great cost to get rid of this dependence. Where do consumerism will lead us? What are its effects, impact, scope? What is being done to control it? Do you consider yourself a person too consumerist? What are you doing to control their buying impulses, often unnecessary products? What impact has given rise to consumerism in relation to consumer behavior? Are some questions to be analyzed in terms of assessing what is the current reality of consumerism . In the case of Venezuela, is alarming to see how consumerism has taken root as in the whole country, led to the onset of many social problems, giving way to increase ever more insecurity, given the large number of assaults, robberies , either killing people to steal some of his belongings that many can not afford, like cars, phones, clothes. Wikipedia reminds us that consumerism began its development and growth throughout the twentieth century as a direct result of capitalism and marketing partner, the latter has as one of its objectives to create new consumer needs in order to increase sales products. Consumerism has been developed mainly in the western world becoming popular on social anthropological term consumer society, which refers to the mass consumption of goods and services a particular society Natalichio Ricardo gives us on the subject that will be remembered, that consumption is a word derived from Latin: cosumere and whose meaning is to spend or destroy.